Advertising flyers have
been around for a very long time. For as long as I can remember, almost every type of local business has used this inexpensive method of advertising. I come from a small community where businesses such as Pizza parlors, Beauty shops and Movie theaters were always sticking a flyer on your windshield or in your mailbox. Other than Television commercials and Radio spots this was the most common method of advertising. Although this means of advertising has been around for a very long time, it is still a very effective way to promote a business.

Actually, there are some very valid reasons Advertising flyers remain so popular. First, they are extremely inexpensive. Even though printing costs have risen steadily, they are still a bargain. Another reason businesses continue to use them is the rapid response time. When using other methods of advertising it is possible results my not appear for quite some time, if ever.  It is much easier to track the success of a campaign using this flyer method. By stipulating the flyer be presented at the business, it is simple to track the response of the campaign. Should a coupon be included, even those who do not respond immediately can be tracked with ease.